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"The Atlantic Sound," which sprang from the small record label Ertegun confounded in 1947, was a revolutionary new genre, single-handedly influencing the future direction of contemporary music. Ertegun wrote and produced music, defined careers, and changed lives. Atlantic Records: The House That Ahmet Built follows Ertegun's remarkable career and its impact on the evolution of the world's most popular musical genre while offering an insider's look at the recording industry, from its infancy to today. This two-hour DVD features rare, private, and classic clips; performances and studio sessions of Atlantic recording artists; and is narrated by award-winning singer/actress Bette Midler.